Target Marketing Made Easy

Target Marketing Made Easy

Everyone has heard how Target Marketing is the most effective way to reach an audience, but that term is very general in scope. Let’s focus on a special “Target Marketing” concept that can make a big difference in your 2020 media plan. For the sake...
Advertising Is Dead

Advertising Is Dead

Advertising Doesn’t Work Anymore? You might find this as a strange title for my article about advertising. I can hear the gasps and see the wrinkled brows of the majority of my advertising colleagues when they read this title. But it is a phrase I read in...
Optimize Your Videos for Social Media

Optimize Your Videos for Social Media

If you have considered marketing on social media, producing a video might have been one of your first thoughts. And as it turns out, promoting your business with a video on social media is a great idea. Statistics show that videos increase audience engagement – which...
3 Basics of Content Marketing

3 Basics of Content Marketing

Content Marketing Explained. The online world is cluttered with abstract and difficult concepts; Content Marketing doesn’t need to be one. Let’s break down how you can transform your knowledge of your profession to a comprehensive marketing strategy....
The Charitable Millenial

The Charitable Millenial

Reach Millennials by Committing To A Charitable Cause. Newman’s Own, a charitable Salad Dressing Company, had to shift their focus from Paul Newman’s smile to reach younger audiences. Will Newman’s Famous Face Disappear? Their label with an image of...
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