Everyone has heard how Target Marketing is the most effective way to reach an audience, but that term is very general in scope. Let’s focus on a special “Target Marketing” concept that can make a big difference in your 2020 media plan. For the sake...
Advertising Doesn’t Work Anymore? You might find this as a strange title for my article about advertising. I can hear the gasps and see the wrinkled brows of the majority of my advertising colleagues when they read this title. But it is a phrase I read in...
If you have considered marketing on social media, producing a video might have been one of your first thoughts. And as it turns out, promoting your business with a video on social media is a great idea. Statistics show that videos increase audience engagement – which...
Content Marketing Explained. The online world is cluttered with abstract and difficult concepts; Content Marketing doesn’t need to be one. Let’s break down how you can transform your knowledge of your profession to a comprehensive marketing strategy....
Reach Millennials by Committing To A Charitable Cause. Newman’s Own, a charitable Salad Dressing Company, had to shift their focus from Paul Newman’s smile to reach younger audiences. Will Newman’s Famous Face Disappear? Their label with an image of...
