Everyone has heard how Target Marketing is the most effective way to reach an audience, but that term is very general in scope. Let’s focus on a special “Target Marketing” concept that can make a big difference in your 2020 media plan. For the sake...
8 Phishing Tactics Your Business Needs to Know About. Recently a client forwarded me an email from a solicitor who was looking for new business, or that’s what it looked like at first glance. We had just deployed a website for them, so I was concerned when the...
Advertising Doesn’t Work Anymore? You might find this as a strange title for my article about advertising. I can hear the gasps and see the wrinkled brows of the majority of my advertising colleagues when they read this title. But it is a phrase I read in...
