By: Gary Murphy

Everyone has heard how Target Marketing is the most effective way to reach an audience, but  that term is very general in scope.  Let’s focus on a special “Target Marketing” concept that can make a big difference in your 2017 media plan. For the sake of this article, I’d like to focus on what I feel is a neglected source of prospects and possibly your best resource to target.  Your own current customers.

Reach Millennials by Committing To A Charitable Cause

by: Lars Lindtner

Newman’s Own, a charitable Salad Dressing Company, had to shift their focus from Paul Newman’s smile to reach younger audiences.

Your Message Determines The Outcome of Any Campaign

By Gary Murphy and Lars Lindtner

Whether a political campaign or a marketing campaign, the most important element is  your message. We have now reached the end of the U.S. Presidential election. Donald J. Trump beat Hillary R. Clinton and is the new president elect. Without getting to political, it is important to note and dissect the communication efforts behind the winner and learn from it.

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